As a longtime tequila lover, Justin Timberlake developed a heightened interest in the spirit on a trip to the tequila heartland of Jalisco, Mexico where he was inspired by the craftsmanship that goes into cultivating a fine tequila.
During his visit, Justin was struck with the idea of connecting with his fans by uniting the passion he has for his craft with the art and dedication that goes into every bottle of premium tequila. He set out to tell the story in a way that fully embodies his creative and hardworking, yet easygoing lifestyle. The result is an incredibly smooth premium tequila named for the time when the night gets interesting - 9:01 p.m.
After several years of sharing 901® Tequila with fans as his own personal brand, Justin turned to one of the largest and most storied tequila houses in Mexico – Sauza® Tequila - as a means to reach fans in the broadest way possible. The two icons joined forces to change the way people think about premium tequila with Sauza® 901® - creating a co-branded partnership and a one-of-a-kind spirit.
It’s time to rediscover premium and meet the new standard in tequila – Sauza® 901®.
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