901 Tequila

Synchronize Your Watches.

Ladies and gentlemen, it’s time for the world’s first ultra premium, hand-crafted tequila, with an exceptionally smooth finish that you only get by triple distilling 100% blue agave. It’s 901.

The Story Begins Where the Similarities End.

Honestly, there are plenty of respectable tequilas out there, even if they all seem the same: imported from Mexico, 80 proof, comes in a 750 ml bottle, makes a nice margarita. So when Justin Timberlake, who has a passion for tequila, was looking for something truly special, he simply couldn’t find it. And so he decided to create his own hand-crafted Silver Tequila. He chose the Tequilera Newton distillery in Jalisco, Mexico to help transform a 60 year-old recipe into 901.

This thirst for something special goes beyond tequila. It’s an approach to living your life. Look for the next adventure, create better times, search out up-and-coming bands, stay ahead of the curve.

Spend a little time with us to see what’s up with 901 and where you can find it - clubs, bars, restaurants, stores and concerts - especially LiveNation shows. Cheers.

See For Yourself »

The premium agave used to give 901 its distinctive taste arrives at the distillery cleaned, cut and ready to be cooked. Each agave plant, also called a pine, weighs around 65 pounds.

Once it passes our quality controlled screening process, our agave is hand placed into stainless steel ovens and slow-cooked at 230 degrees for 12 hours.

During a 72 hour fermentation process, the temperature and brix level (amount of sugar in the liquid) is closely monitored. Once the brix level reaches 0.5%, the juice is ready to be distilled.

While nearly every other tequila is distilled twice, we insist on triple distilling 901. We also invest more time in our third round; six hours instead of four.

Only after our tequila has been distilled three times does 901’s coal-activated filtration process begin.

Once the filtration process is complete, 901 is taken to a staging tank where it awaits its final destiny: bottling.

901 is once again reviewed by our quality control team and also by the Tequila Regulatory Council. Upon passing these inspections (Tasting tequila? Not a bad job.) 901 is bottled in clear 750 ml glass bottles.